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Copywriter, B2B/B2C Generalist (USA, remote)

Company: 4over
Location: Glendale
Posted on: May 3, 2021

Job Description:

POSITION TYPE This position is set to be permanently remote.

SUMMARY: Our in-house creative department needs an experienced B2B/B2C Copywriter to join our team!

YOU

You're a strong writer who is equally at home writing for other businesses or for end customers. You know how to create stories that sell using creative concepts and details that delight. You thrive on the challenge of fast-paced work across multiple mediums supporting a wide variety of marketing needs. You are the Swiss Army knife of copywriters, and proud of it.

US

4over is one of America's largest trade printing companies, operating three online brands that produce a vast array of print and signage products. Our wholesale customers in the printing, design, signage and promotional products industries then resell our work to their customers, the end-users of these materials. We're passionate about growing our business and willing to invest in sales and marketing initiatives that will make that happen.

THE WORK

The work is fast-paced - it's e-commerce - and with multiple audiences and products, there is plenty of the opportunity to create and contribute to many areas of marketing and brand communications, including:

  • Print and digital advertising
  • Website, social media and digital campaign content
  • Video scripts and content
  • Editorial content for trade media
  • Product collateral
  • Sales presentations and webinars
  • Employee and team communications

SKILLS & REQUIREMENTS

  • Minimum 3-5 years experience writing marketing copy in agency or corporate roles. Applied knowledge of AP Style or similar content standard required.
  • BA/BS in English, Journalism, Marketing or related field expected, or equivalent professional work experience. Some direct marketing experience required; experience with video content and HubSpot are a plus.
  • Experience writing detailed information for business-to-business brands, wholesalers and/or resellers highly preferred; knowledge of printing, signage or promotional product industries a plus.
  • Strong research skills and ability to incorporate marketing insights into creative work.
  • Effective multi-tasker, able to prioritize and manage multiple projects with tight, competing deadlines. Able to produce in a fast-paced environment, both independently and as part of a collaborative team.
  • Articulate, effective presenter of creative concepts; able to explain, defend and sell ideas to both team members and internal clients.
  • Comfortable giving and receiving effective feedback on input, concepts and copy.

PHYSICAL DEMANDS

The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job.

  • Employee is regularly required to sit, walk and stand; talk or hear, both in person and by telephone
  • Use hands repetitively to finger, handle, feel or operate standard office equipment
  • Reach with hands and arms
  • Work under typical office conditions
  • Ability to sit at a computer terminal for an extended period of time

APPLICATION REQUIREMENTS

  • Cover letter with three to five writing samples demonstrating a range of experience, including one or more examples of direct marketing/sales content.

Keywords: 4over, Glendale , Copywriter, B2B/B2C Generalist (USA, remote), Other , Glendale, Arizona

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