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Director, Brand Communications (IHOP)

Company: Applebee s Restaurants LLC
Location: Glendale
Posted on: September 15, 2020

Job Description:

We are seeking an experienced and seasoned corporate communications leader who will help tell the IHOP story to various internal and external stakeholders and to earned media. He/she will lead our innovative franchisee and employee communications, culture and CSR-focused work that includes developing and executing internal communications, business transformational initiatives, thought leadership campaigns and culture and corporate social responsibility programs, as well as developing PR strategies and programs to generate earned media and drive brand relevance.

This role is based at IHOP’s Headquarters in Glendale, CA and reports to the IHOP brand CMO.

Responsibilities:

Design strategic communications plans and strategies that generate earned media, increase brand relevance and fuel franchisee and employee engagement to grow the business.

Direct organizational-wide initiatives and work collaboratively with senior leaders – while always remaining adaptable to change.

Lead the content development of all internal communications, franchisee communications and executive-visibility plans.

Partner with the advertising and marketing teams and provide day-to-day communications council and guidance.

Partner with VP of Comm in the development of high-value enterprise programs to support short and long-term Strategic Plans, Strategic Business Initiatives, business transformation efforts and evergreen transactional and employee cadence/engagement communications.

Provide oversight and leadership of the IHOP brand’s philanthropy efforts.

Lead a team with direct reports

Skills & Requirements:

Has 10+ years of hands-on experience in at least three of the following areas: franchise-model, food-industry experience, strategic public relations, strategic organizational communications, media relations, change management, culture, crisis management, employee engagement (including applications of social media), internal communications and executive/management communications.

Drives internal counsel, offering perspective and ideas.

Delivers actionable insights to frame creative and strategic recommendations, in collaboration with the company’s strategy, agency and creative teams.

Exhibits superior writing, editing and presentation skills; project management skills; and consultative skills (including effective questioning, critical thinking, stakeholder management and communication methodology application).

Knowledgeable in consumer-facing social media options and opportunities, including the use of influencers to further tell the brand’s story.

Is comfortable with ambiguity and operating in a fast-paced, entrepreneurial environment.

Leader Attributes:

Flexible and able to successfully navigate ambiguity and succeed in a rapidly changing, fast-paced, deadline-driven environment with multiple priorities.

Team player with excellent interpersonal skills, including the ability to successfully influence and effectively work across functions and personalities.

Ability to manage teams and mentor staff.

Ability to work with a high degree of independence.

Keywords: Applebee s Restaurants LLC, Glendale , Director, Brand Communications (IHOP), Other , Glendale, Arizona

Click here to apply!

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