DISQO is an audience first insights platform amplifying
innovation via a symphony of high fidelity data.
Head of Brand and Marketing Communications at DISQO Glendale,
California, United States
DISQO is a next generation consumer insights platform. We
provide the highest quality consumer data to the world's largest
market research agencies, analytics companies, and brands. We
operate one of the world's largest true consumer insights panels.
This data helps our clients understand user behavior, build better
experiences, and make better decisions. We utilize cutting-edge
technology and innovative, out-of-the-box strategies to collect and
analyze insights which help shape the products and services of
DISQO is looking for an entrepreneurial Brand and Communications
leader who will define and execute all aspects of our brand across
all B2B and B2C business lines. Your contributions will be highly
visible and instrumental in hitting ambitious goals driving the
growth of our company. A diverse group of stakeholders will rely on
your messaging, including investors, potential employees, current
employees, press, advertisers, agencies, media companies and market
Within the Marketing team at DISQO, Brand and Communications
represents the voice of the brand both internally and externally
and ties together all aspects of DISQO and Survey Junkie messaging.
Brand and Communications is responsible for driving a unified brand
experience, public awareness of our brand and capabilities across
all of our constituencies.
Who We’re Looking For:
We are looking for an individual with a demonstrated growth
mindset who enjoys working in a fast-paced, team-oriented
environment and values the opportunity to make an impact! We have a
strong culture of teamwork, collaboration, mutual respect, and
transparency and it's vital that the Brand and Communications
leader is strongly aligned with these tenets.
What you will do:
Convey the brand vision across investors, potential employees,
current employees, press, advertisers, agencies, media companies
and market researchers.
Create & manage communications and PR to drive awareness and
excitement about DISQO across key audiences.
Drive and implement all corporate and marketing activities to
ensure on-brand positioning and awareness of the DISQO brand across
all aspects of the marketing mix.
Develop an annual integrated marketing plan, including an
events/editorial calendar, that strategically hits every potential
Build a digital marketing discipline that elevates the brand and
provides visibility for Sales, including a content marketing
strategy, implementing an enterprise SEO/SEM strategy, and driving
ROI through marketing analytics programs.
Lead and implement content marketing initiatives across multiple
channels (e.g. website, email, social etc.) to increase customer
engagement, particularly in the B2C space.
Work with a team of professional creatives to develop top notch
visuals and maintain and evolve the look and feel of the DISQO
Create the style guide reflective of the DISQO positioning,
ensuring that cross-functional team members have materials and
resources needed for internal and external communications.
Work closely with the Product Marketing team to understand what
the company is building, why, and whom the target audience is and
when to reach them. Collaborate with Product Marketing to generate
brand awareness, establish brand affinity, and improve customer
Work with product management and engineering teams to optimize
landing page performance via SEO and other strategies.
Leverage DISQO spokespeople and members of the DISQO Leadership
Team to respond to media requests, providing media training and
other resources for DISQO speakers.
Partner with the People Team on employee branding efforts and
marketing campaigns targeting prospective employees and positioning
DISQO as an employer of choice.
Track and report quantifiable results on an ongoing basis.
Perform other duties as assigned or required
What you bring to the table:
8+ years corporate brand and communications experience - Adtech
experience a plus
Bachelor’s Degree required; Master’s Degree preferred.
Deep functional expertise in all aspects of marketing with a
proven track record of driving business results through disruptive
marketing and sales enablement programs.
Agile thinker, who is always evolving and growing their
Passionate about technology businesses, intellectually curious
and a fast learner.
Excellent communication and presentation skills.
Excels at working cross-functionally, aligning multiple
Strategic thinker who can reduce broad strategies into
Ability to understand and connect technical details to
meaningful customer value.
Experience in or deep knowledge of the market research,
advertising, data solutions, and consumer applications industries
Two-sided Marketplace Platform experience (B2B and B2C)
Advanced understanding of how to align Salesforce and other
marketing analytics tools to the business to measure marketing mix
ROI and drive the right programs necessary to support the company’s
ambitious growth goals.
Intense curiosity to master the marketplace and accelerate our
visibility with multiple key stakeholder audiences.
Exceptional leadership skills and proven ability to attract,
develop, manage and mentor top talent.
Business driver, with proven track record of leading marketing
teams that deliver significant bottom line results.
Embrace challenges: Be smart and quick with the ability to
rapidly learn the nuances of a complex, highly technical business
100% covered Medical/Dental/Vision for employee
Catered lunches 3x a week
Onsite Fitness Program
Discounted Gym Membership
Paid Maternity/Paternity leave
Employee Assistance Program
Travel Assistance Program
DISQO is an equal opportunity employer. Discovery, innovation,
and growth are possible when we open ourselves to new
possibilities, perspectives, and approaches. That’s why, at DISQO,
we welcome, support, and empower individuals from diverse
backgrounds. Exceptional teams are rooted in extraordinary people,
each with a unique story and a compelling set of skills. DISQO does
not discriminate against employees based on race, color, religion,
sex, national origin, gender identity or expression, age,
disability, pregnancy (including childbirth, breastfeeding, or
related medical condition), genetic information, protected military
or veteran status, sexual orientation, or any other characteristic
protected by applicable federal, state or local laws.
*Recruiting firms that submit resumes to DISQO without first
entering into a written contract will not be entitled to any
compensation on candidates referred by that firm.