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Head of Demand Generation Enterprise

Company: DISQO
Location: Glendale
Posted on: September 12, 2020

Job Description:

DISQO is an audience first insights platform amplifying innovation via a symphony of high fidelity data.

DISQO is a next generation consumer insights platform. We provide the highest quality consumer data to the world's largest market research agencies, analytics companies, and brands. We operate one of the world's largest true consumer insights panels. This data helps our clients understand user behavior, build better experiences, and make better decisions. We utilize cutting-edge technology and innovative, out-of-the-box strategies to collect and analyze insights which help shape the products and services of tomorrow.

The Opportunity:

DISQO is looking for an entrepreneurial B2B Demand Generation leader to work in collaboration with Product Marketing to drive integrated campaigns and deliver world-class content that drives demand. You will be generating and qualifying tracked sales leads through online campaigns including content and email marketing, webinars, advertising and content syndication while guiding direct marketing assets.

Who We’re Looking For:

We are looking for an individual with a demonstrated growth mindset who enjoys working in a fast-paced, team-oriented environment and values the opportunity to make an impact! We have a strong culture of teamwork, collaboration, mutual respect, and transparency and it's vital that the Demand Generation leader is strongly aligned with these tenets. Your success will be measured by the number and cost per SQLs generated on a quarterly basis.

What you will do:

Drive B2B demand generation and orchestrate lead nurturing programs, with a laser focus on data-driven decisions and optimizations for generating qualified leads and building the sales pipeline

Manage direct email marketing campaigns for multiple verticals and buyers in different stages of the funnel

Build and maintain detailed lead scoring and nurturing models for multiple channels

Oversee the execution of paid search, digital display, email/CRM, paid social, programmatic content and landing page/funnel optimization

Own and improve full-funnel metrics, campaign performance and ROI from marketing investments in demand generation

Manage marketing automation systems (Outreach, AutoPilotHQ, Pardot, etc) in conjunction with the business systems team.

Manage program execution and alignment across sales, marketing and partner teams

Manage and train SDRs to facilitate leads through the sales funnel and hand off SQLs to sales team

Establish benchmarks for campaign performance metrics and provide recommendations to increase campaign effectiveness

Test landing pages and emails to improve conversion rates

Execute new campaigns, and optimize existing campaigns based on campaign results and effectiveness

Collaborate with Product Marketing and other internal teams to help create innovative content

What you bring to the table:

5+ years in demand generation, lead generation, managing a lead nurturing program

Experience in enterprise market research, ad tech, or similar B2B SaaS solutions

Must have experience working at mid-size or smaller B2B startups as well as larger enterprises, and have a clear playbook for scale.

Extensive expertise interpreting marketing analytics, data science, as well as deeper funnel metrics.

Full cycle of campaign creation, from messaging development, to execution, to follow up and analysis

Experience with B2B messaging for large, complex sales, as well as marketing to unique buyer personas

Hands-on experience and proficiency with marketing automation platforms

Experience in monitoring and analyzing data to evaluate program effectiveness, using a CRM and other reporting tools such as SalesForce, Tableau, Google Analytics, ESPs, etc.

Metrics-driven professional that can also write and optimize copy and design

Able to draw insights from data that will influence strategy and execution of demand generation

High intellectual horsepower, high energy, with proven entrepreneurial track record of defining and delivering on new initiatives

Enthusiastic problem-solver who can improvise and think creatively while optimizing on spend

Team-oriented disposition with ability to facilitate and own cross-functional collaboration

Outstanding organization and project management abilities with strong attention to detail

Excellent written communication skills, able to convey complex ideas in a way that is easy to consume

Able to work independently, managing priorities, and maintain communication with stakeholders

Bachelor’s degree in Marketing, Business or a related field; MBA is a plus

100% covered Medical/Dental/Vision for employee

Equity

Unlimited Vacation

Catered lunches 3x a week

Happy Hours

Onsite Fitness Program

Discounted Gym Membership

Quarterly Offsites

401K

Life Insurance

FSA

Paid Maternity/Paternity leave

Employee Assistance Program

Travel Assistance Program

DISQO is an equal opportunity employer. Discovery, innovation, and growth are possible when we open ourselves to new possibilities, perspectives, and approaches. That’s why, at DISQO, we welcome, support, and empower individuals from diverse backgrounds. Exceptional teams are rooted in extraordinary people, each with a unique story and a compelling set of skills. DISQO does not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.

*Recruiting firms that submit resumes to DISQO without first entering into a written contract will not be entitled to any compensation on candidates referred by that firm.

Keywords: DISQO, Glendale , Head of Demand Generation Enterprise, Other , Glendale, Arizona

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