Marketer/ Director of Business Development
Company: Glendale Healthcare Center
Location: Glendale
Posted on: May 26, 2023
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Job Description:
Glendale Healthcare Center - *MUST HAVE SKILLED NURSING FACILITY
EXPERIENCE*
POSITION SUMMARY - -
The purpose of your job position is to develop, coordinate, and
implement a marketing plan with clear objectives based on the
facility's strengths and meet and exceed the monthly goals of
increasing facility census with appropriate ratio mix of Medicare,
Medi-Cal, managed care and private payer in accordance with current
federal, state and local guidelines that govern the facility and as
directed by management and/or the Administrator.
ESSENTIAL DUTIES AND RESPONSIBILITIES -
- - - - - - -Collaborating with the Administrator to ensure census
goals
- - - - - - -Submitting a weekly calendar of scheduled marketing
appointments to the Administrator
- - - - - - -Making daily contact with acute care case managers,
social workers, discharge planners and physicians
- - - - - - -Managing patient family relationships and meeting with
them upon admissions to ensure the completion of facility required
admission paperwork
- - - - - - -Assessing potential patients in the local hospitals
and answering their questions about the facility
- - - - - - -Maintaining a database of physician and case manager
contacts and profiles
- - - - - - -Participating in local community events to promote
visibility and increase facility's census
- - - - - - -Following operational budget
- - - - - - -Attending stand-up meetings every day
- - - - - - -Overseeing inquiries from physicians, hospital
discharge planners, etc. and respond to all referrals within 15
minutes of receipt
- - - - - - -For PDPM compliance, ensuring all new admissions to
the facility have proper documentation discharge summary, therapy
notes, nursing notes, and medication list
- - - - - - -Keeping updated with Medicare/Medicaid regulations
governing admission and discharge requirements
- - - - - - -Reporting any occupational exposures to blood, body
fluids, or other hazardous materials to a supervisor
immediately
- - - - - - -Protecting each patients/residents file and data with
confidentially per HIPAA standards
- - - - - - -Abiding with all facility policies and procedures
including not disclosing user ID codes and passwords
-Every effort has been made to identify the essential functions of
this position. However, it in no way states or implies these are
the only duties you will be required to perform as directed by
management. The omission of specific statements of duties does not
exclude them from the position if the work is similar, related, or
is an essential function of the position.
REQUIREMENTS -
Education / Licensure - -
- - - - - - -Bachelor's degree in Business or Marketing
preferred
MUST HAVE SKILLED NURSING FACILITY EXPERIENCE.
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Qualifications/ Experience - -
- - - - - - -Minimum of 2 - 5 years of sales/marketing/admissions
experience in healthcare
- - - - - - -Persuasive ability communicating in English both
verbal and written
- - - - - - -Charismatic at delivering marketing presentations to
individuals or groups
- - - - - - -Ability to work knowledgeable with acute case
managers, social workers and physicians
- - - - - - -Proficient in Microsoft Office (Word, Excel,
PowerPoint and Outlook)
- - - - - - -Must be accurate with details regarding residents
medical records
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Working Conditions - -
- - - - - - -Driving several times a week to various marketing
appointments at physician's offices, hospitals, etc.
- - - - - - -Works in office areas as well as throughout the
facility
- - - - - - -May encounter frequent interruptions
- - - - - - -May be involved with residents, personnel, visitors,
government agencies/personnel, etc., under all conditions and
circumstances
- - - - - - -May be requested to work beyond normal working hours
at times
- - - - - - -Is subject to call-back during emergency conditions
(e.g., severe weather, evacuation, post-disaster, etc.)
- - - - - - -May be necessary to assist in the evacuation of
residents during emergency situations
- - - - - - -May be exposed to infectious waste, diseases,
conditions, etc., including TB and the AIDS and Hepatitis B
viruses
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Physical Requirements - -
- - - - - - -Must be able to move intermittently throughout the
day
- - - - - - -Must be able to lift, bend/twist, stack, carry and
file up to 25 lbs. of packets, pamphlets and admissions folders
Ability to read fine print on tablet, reports or in marketing
materials
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*Per California state mandate, the COVID 19 vaccine is required for
this position
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Keywords: Glendale Healthcare Center, Glendale , Marketer/ Director of Business Development, Executive , Glendale, Arizona
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