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Director, Market Planning

Company: Dine Brands Global
Location: Glendale
Posted on: June 24, 2022

Job Description:

The Director of Market Planning will manage and perform strategic analysis of complex markets to assess the desirability of specific locations in the U.S. to determine the value of a new or converted unit on the existing franchise system.


  • Provide strategic analysis and support regarding complex strategic and operational questions across multiple functions (including development, brand strategy and franchise operations)
  • Provide support for key decision-making processes, including the Franchise Approval Committee
  • Maintain and track regional view on system size and pipeline highlighting actions required to meet growth ambition
  • Conduct strategic analyses which include the development, data mining, and interpretation of quantitative analytical support for Franchise Sales and Development
  • Provide in-depth analytical support and insight, including a deep understanding of complex market performance drivers, to identify target locations for strategic footprint growth and maximizing sales
  • Communicate frequently with the field sales team to translate complex analysis into easy-to-understand market insights
  • Support the development and ongoing evolution of internal planning systems and make necessary improvements where needed
  • Support and manage the development of key strategic reports utilized regularly for decision making by senior management and external stakeholders
  • Perform market analyses for the U.S. to include studies of current and future trends of consumer economic, demographic, and competitive data
  • Independently conduct market field work to establish viability and/or feasibility of proposed franchise units
    • Bachelor's Degree or Master's in Business, Strategy, Finance, Statistics or relevant field work, or an equivalent combination of education and related work experience
    • 5-8 plus years' work experience in strategy, consultancy, or finance with demonstrated technical and business knowledge, understanding multiple processes and leading complex strategic issues in the Restaurant Industry preferably in QSR, Causal Dining or Family Dining
    • Demonstrated project management experience in planning and executing analytical process and processes from conception through implementation
    • Demonstrated strategic thinking though an ability to analyze markets and performance data
    • Demonstrated ability to assess and understand a variety of internal and external economic and financial issues and to analyze data and forecast future business trends in order to support the strategic market/business planning function
    • Demonstrated effective verbal and written communication skills for the purpose of providing information to franchisees and internal clients
    • Demonstrated ability to communicate and present data and analysis using a persuasive argument or to effectively negotiate a position
    • Demonstrated advanced-level knowledge and understanding of economic conditions, industry trends, financial statements, and other issues affecting potential franchise transactions
    • Demonstrated strong interpersonal skills and relationship-building skills, in order to effectively act as a liaison to explain analysis, recommendations and decisions to franchise sales organization and senior management
    • Demonstrated ability to use the results of analysis to make effective strategic decisions

Keywords: Dine Brands Global, Glendale , Director, Market Planning, Executive , Glendale, Arizona

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