Director, Market Planning
Company: Dine Brands Global
Location: Glendale
Posted on: June 24, 2022
Job Description:
The Director of Market Planning will manage and perform
strategic analysis of complex markets to assess the desirability of
specific locations in the U.S. to determine the value of a new or
converted unit on the existing franchise system.
Responsibilities
- Provide strategic analysis and support regarding complex
strategic and operational questions across multiple functions
(including development, brand strategy and franchise
operations)
- Provide support for key decision-making processes, including
the Franchise Approval Committee
- Maintain and track regional view on system size and pipeline
highlighting actions required to meet growth ambition
- Conduct strategic analyses which include the development, data
mining, and interpretation of quantitative analytical support for
Franchise Sales and Development
- Provide in-depth analytical support and insight, including a
deep understanding of complex market performance drivers, to
identify target locations for strategic footprint growth and
maximizing sales
- Communicate frequently with the field sales team to translate
complex analysis into easy-to-understand market insights
- Support the development and ongoing evolution of internal
planning systems and make necessary improvements where needed
- Support and manage the development of key strategic reports
utilized regularly for decision making by senior management and
external stakeholders
- Perform market analyses for the U.S. to include studies of
current and future trends of consumer economic, demographic, and
competitive data
- Independently conduct market field work to establish viability
and/or feasibility of proposed franchise units
Qualifications
- Bachelor's Degree or Master's in Business, Strategy, Finance,
Statistics or relevant field work, or an equivalent combination of
education and related work experience
- 5-8 plus years' work experience in strategy, consultancy, or
finance with demonstrated technical and business knowledge,
understanding multiple processes and leading complex strategic
issues in the Restaurant Industry preferably in QSR, Causal Dining
or Family Dining
- Demonstrated project management experience in planning and
executing analytical process and processes from conception through
implementation
- Demonstrated strategic thinking though an ability to analyze
markets and performance data
- Demonstrated ability to assess and understand a variety of
internal and external economic and financial issues and to analyze
data and forecast future business trends in order to support the
strategic market/business planning function
- Demonstrated effective verbal and written communication skills
for the purpose of providing information to franchisees and
internal clients
- Demonstrated ability to communicate and present data and
analysis using a persuasive argument or to effectively negotiate a
position
- Demonstrated advanced-level knowledge and understanding of
economic conditions, industry trends, financial statements, and
other issues affecting potential franchise transactions
- Demonstrated strong interpersonal skills and
relationship-building skills, in order to effectively act as a
liaison to explain analysis, recommendations and decisions to
franchise sales organization and senior management
- Demonstrated ability to use the results of analysis to make
effective strategic decisions
Keywords: Dine Brands Global, Glendale , Director, Market Planning, Executive , Glendale, Arizona
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