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Associate Marketing Manager

Company: Russell Tobin & Associates LLC
Location: Glendale
Posted on: May 14, 2022

Job Description:

A Fortune 100 Global Media company is looking to add an Associate Marketing Manager to their Electronic Consumer Products team. Interested? Read below!

  • Support the Sr./Manager, Marketing in reviewing marketing materials, providing insightful guidance/feedback, and routing/managing approvals for go-to-market plans, assets, and activations with licenses
  • Be a strong brand steward for their brands, especially in providing guidance/feedback to licensees to deliver on-brand marketing and creative executions
  • Own and lead special projects with licensees that extend reach and increase awareness
  • Partner closely with key cross-functional teams (Production, PR, Franchise, and Legal) to ensure alignment and secure feedback/approvals on key marketing materials
  • Provide outstanding marketing and account management support with licensees
  • Understand appropriate benchmarks and goals across greater marketing channels/campaigns
  • Analyze performance of marketing campaigns to regularly identify areas for optimization
  • Oversee tracking systems for all incoming/outgoing requests and approvals
  • Coordinate with regional teams to develop high-performing localized assets
  • Present marketing updates to broader Games and Franchise Teams
  • Represent assigned titles with internal teams to garner support for licensees
  • Help create marketing pitch decks, presentation materials, internal plans, and post-mortems


    • 2 – 4 years of experience in Marketing (preferably within the gaming industry)
    • Experience in executing successful and cost-effective marketing campaigns for successful brands
    • Experience in brand management, product marketing, user acquisition, and social/community
    • Solid analytical skills; ability to analyze data and extrapolate insights
    • Outstanding interpersonal skills; ability to engage with a diverse range of personalities
    • Resourceful problem-solver with a can-do attitude; works well under pressure
    • Self-starter with a highly productive work ethic and desire to grow marketing skillset
    • Highly organized, detail-oriented project manager
    • Good written/verbal skills and presentation style; proficiency in KeyNote/PowerPoint
    • Passion for the entertainment industry (gaming and consumer electronics, strongly preferred)
    • Experience with asset/creative reviews and marketing plans

      Note: This role is remote but local candidates will be preferentially considered.
      Interested? Apply ASAP for maximum potential for consideration!

Keywords: Russell Tobin & Associates LLC, Glendale , Associate Marketing Manager, Executive , Glendale, Arizona

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