Content Marketing Manager

Company: myGwork
Location: Glendale
Posted on: May 14, 2022

Job Description:

Job Summary:
The Content Marketing Manager is responsible for leading the ad sales content strategy across the Disney network of digital brands. They will collaborate with all digital teams, Disney Ad Sales, and production to incorporate and strategize branded entertainment content. This includes content planning, story ideation, content curation, video and design development, and project and campaign management. The Content Marketing Manager will also develop relationships across TWDC, and act as liaison to the various Studios, publicity, and internal comms departments while handling communication with clients and high-level talent. They will be responsible for managing the entire campaign life cycles from pre to post sales.
Candidate should be collaborative, creative, and detail oriented, with a strong understanding of all digital platforms, branded entertainment, and Disney brands. Additionally, the ideal candidate would have a background in video production and be able to work across multiple business units within The Walt Disney Company.

Responsibilities:
Develop and lead content planning, story ideation, content curation, video and design development, and campaign management.
Partner closely with our analytics team to create and pivot content and campaigns based on data and reporting
Leverage zeitgeist conversation, and encourage fan and talent engagement through content and community management
Stay abreast of social media platform functionality and trends to better inform content creation and strategies
Provide weekly reporting of content performance and campaigns across social platforms
Collaborate with cross-functional teams across Disney including Parks, Studio, International, the Central Digital Marketing team and Ad-Sales teams.
Lead and maintain content calendars, working directly with the Social Media Managers.
Manage pre-sales creative and development. Working directly with Disney Ad Sales to create go-to market campaigns.
Manage post-sales campaign execution. Working cross functionally with teams to execute sales campaigns from greenlight through execution, delivery, and insights.
Collaborate with all digital teams to incorporate and strategize content and sales opportunities (Disney+, Disney, Pixar, Star Wars, Disney+, franchises, etc.) across digital platforms (TikTok, Instagram, Facebook, YouTube, Twitter, and other emerging platforms).
Build and manage relationships between the central marketing team, ad sales studios, publicity, and comms.
Measure content performance and address strategy to meet business objectives
Basic Qualifications:
Develop and lead content planning, story ideation, content curation, video and design development, and campaign management.
Partner closely with our analytics team to create and pivot content and campaigns based on data and reporting
Leverage zeitgeist conversation, and encourage fan and talent engagement through content and community management
Stay abreast of social media platform functionality and trends to better inform content creation and strategies
Provide weekly reporting of content performance and campaigns across social platforms
Collaborate with cross-functional teams across Disney including Parks, Studio, International, the Central Digital Marketing team and Ad-Sales teams.
Lead and maintain content calendars, working directly with the Social Media Managers.
Manage pre-sales creative and development. Working directly with Disney Ad Sales to create go-to market campaigns.
Manage post-sales campaign execution. Working cross functionally with teams to execute sales campaigns from greenlight through execution, delivery, and insights.
Collaborate with all digital teams to incorporate and strategize content and sales opportunities (Disney+, Disney, Pixar, Star Wars, Disney+, franchises, etc.) across digital platforms (TikTok, Instagram, Facebook, YouTube, Twitter, and other emerging platforms).
Build and manage relationships between the central marketing team, ad sales studios, publicity, and comms.
Measure content performance and address strategy to meet business objectives
Required Education
BA or BS required

This employer is a corporate member of
myGwork - LGBTQ+ professionals, the business community for LGBTQ+ professionals,
students, inclusive employers & anyone who believes in workplace equality.

Keywords: myGwork, Glendale , Content Marketing Manager, Executive , Glendale, Arizona