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Mobile User Acquisition Manager

Company: Age of Learning
Location: Glendale
Posted on: November 17, 2021

Job Description:

Company Overview: Age of Learning is a leading education technology innovator based in Glendale, California, with a talented team of more than 600 individuals comprised of nationally-renowned educators, curriculum experts, developers, artists, writers, designers, engineers, producers, product managers, analysts and marketing experts! Together we develop engaging, effective digital learning technology and content to help children build a strong academic foundation for lifelong success. Our flagship product Early Learning Academy-- is a comprehensive online curriculum and the #1 digital learning product for young children. To-date, more than 30 million children worldwide have completed over 8 billion Learning Activities on ABCmouse. We recently launched Adventure Academy, the first massively multiplayer online (MMO) game designed specifically to help elementary- and middle-school-aged children learn. It features thousands of engaging Learning Activities-including minigames, books, original animated and live action series, and more-in a fun and safe virtual world. Other Age of Learning programs include immersive English language learning products for children in China and Japan; ReadingIQ, a digital library and literacy platform; and a groundbreaking personalized, adaptive digital learning system that individualizes math instruction for every child through AI-driven technology. We are committed to helping all children succeed. We provide our educational programs at no cost to teachers, Head Start programs, public libraries, and other community organizations, and have served millions of children through these initiatives. We recently established the Age of Learning Foundation to expand this work globally. As we expand our global reach and increase the educational impact of our programs, we're looking for passionate, ambitious, and collaborative leaders to become a part of our growing team. Responsibilities: * Develop immediate, mid-to-long-term business and technical mobile paid ad product strategy for the next generation of user acquisition at Age of Learning. * Lead and execute the development of paid media performance plans for newly launched products and execute to maximize value and provide support for current products. * Able to manage and optimize ad campaigns across mobile networks and direct in-app inventory * Work with Marketing, Creative, Production, Product, and Strategy Teams to build media plans, performance metrics, and budgets that align with subscription goals - and be prepared to update them quickly as priorities may shift. * Monitor, optimize, and report the performance of campaigns on an ongoing basis. * Identify new partner, platform, and optimization opportunities to drive paid campaign performance. * Identify the highest impact multi-variate testing opportunities, prioritize, execute, track results and communicate to game and marketing teams. * Daily, weekly, and quarterly budget forecasting and reporting of results. Required Qualifications: * Extensive hands-on experience in driving an increased number of subscribers and installs through mobile app campaigns. * 3+yrs of consumer paid advertising/media buying experience with a strong track record of measurable results. * Experience working in fast-paced environments, preferably in an internet, financial, or consumer-based subscription business * Naturally Data-driven and intuitive grasp in comprehending and utilizing Adjust, Sensor Tower, Excel, Tableau, Google Analytics, AdWords, etc. * Ability to identify problems and work across departments to solve issues. Special emphasis on problem-solving for data inconsistency, fraudulent traffic, platform malfunctions, and inaccurate reporting * Understanding and experience of campaign set up, pixel placement, server to server tracking, SDK implementation, and usage of UTM parameters * An industry expert, on top of current trends in the marketplace * Experience working in a metric-driven role focused on ROI * Experience - and a desire - to do both strategic planning and daily execution/optimization. * Ability to work and communicate with areas outside of Digital Marketing, e.g. Engineering, Brand, PR, etc * Confidence in presenting reports and goals with upper management * Outstanding communication skills - both written and spoken. * Management experience is a plus. * Ability to leverage industry network a plus * Marketing or communications degree, or proven track record in a quantitative/problem-solving environment (or equivalent training and experience). Age of Learning currently provides: * 90% - 100% of health and welfare benefit premiums * A 401(k) program with employer match * 15 paid vacation days plus 11 observed national paid holidays * Team bonding events and a highly collaborative environment * Commitment to Equal Opportunity Employment in addition to an inclusive and supportive company culture * Access to our internal DEI Task Force that focuses on ensuring our products represent all children on a global scale * Opportunities for professional growth through professional learning and development programs * A temporary 100% remote work environment, due to COVID restrictions, to help ensure the safety of our employees * Monthly internet stipend provided due to temporary remote work environment

Keywords: Age of Learning, Glendale , Mobile User Acquisition Manager, Executive , Glendale, Arizona

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