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Director Medicaid Plan

Company: Talent- Hue
Location: Glendale
Posted on: March 27, 2020

Job Description:

The Director Medicaid Plan Marketing is responsible for integrating strategies that increase membership through alternative sources, such as faith based marketing and circle of life initiatives. This leader will execute on growth and rebid strategy. This role's responsibilities include oversight of member retention and acquisition partnership with provider strategy & care strategy. Increasing brand recognition and awareness for the organization. -- This leader will align across different LOB's to maximize possible press, social media footprint and branding in current and potential markets. Primary responsibilities: -- 1.Strategically plans and executes strategies, outreach and education activities for products to extend and increase membership growth and marketing -- 2.Develops short and long-term strategic directives for the corporation, plans campaigns and programs to meet goals; reviews department performance in relation to established goals, implementing changes to effect improvement or react to a change in the organization or industry. -- 3. Researches and evaluates trends related to membership growth patterns. -- 4. -- -- --Develops, recommends and presents short and long-term outreach strategies; develop projections of estimated usage and cost benefits of services. -- 5. -- -- --Prepares presentations regarding marketing and outreach programs for senior management groups. -- 6. -- -- --Develops and maintains favorable relationships with key decision-makers and influencers in the community. -- 7. -- -- --Develops and recommends department operating budgets; reviews and revises financial reports, and prepares departmental statistics. -- 8. -- -- --Directs and coordinates activities of the marketing operation in accomplishing corporate outreach activities, and periodically evaluates and reports results. -- 9. -- -- --Ensure compliance with state and municipal laws, rules, and guidelines for marketing and outreach; organizes and directs training and orientation for all associates. -- 10. --Develops, approves and/or secures approval of objectives, policies and programs for corporate marketing activities, and evaluates and reports results. -- 11. --Directs outreach planning and activities, which includes maintaining favorable relations with members, analysis of competitive products and outreach techniques, consumer research, marketing legislation, outreach budget and goals. -- 12. --Makes recommendations to appropriate functions to achieve product modifications or improvements derived from market research, technical service work or Marketing feedback. -- 13. --Identifies and implements activities/services that promote member attendance and participation, member retention and growth, member health education and promotion. -- 14. --Develops education materials which address the cultural and educational diversity of membership. -- 15. --In partnership with Marketing Communications, responsible for identifying appropriate media opportunities and developing media relationships to assist in developing brand recognition. -- 16. --Participates in appropriate Board(s) and or committee(s) which will assist in the development of brand recognition. -- 17. --Other duties as requested or assigned.

Keywords: Talent- Hue, Glendale , Director Medicaid Plan, Executive , Glendale, Arizona

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