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Vice President of eCommerce

Company: JBCconnect - Creative TechNology Talent
Location: Glendale
Posted on: March 26, 2020

Job Description:

Job Title: VP of Ecommerce Company: Health & Wellness Consumer Products Brand Leader Locations:--Glendale, CA Responsibilities: Drive the development and execution of Ecommerce launch strategy and all performance marketing efforts, customer experience and engagement & web analytics across portfolio of DTC apparel and footwear brands. Own P&L for ecommerce channels for entire brand including development of budgets for all ecommerce activity (ad spend, ROAS, customer growth, etc.). Lead customer acquisition / growth via SEM, SEO, affiliate marketing, content marketing and display retargeting focusing on revenue goals and EBITDA expansion. Oversee analytics team to better interpret user behavior across all digital channels in aimed at improving site engagement and increasing conversion of key metrics. Partner with brand marketing teams on website content generation teams to most effectively tell story across brands and maximize return through testing, site optimization, and improved customer experience. Work with Customer Service team to provide best-in-class customer care for all ecommerce channels. Leverage customer insights and constantly monitor competitive landscape and market conditions to identify opportunities, issues and risks in order to recommend strategies and tactics. Inspire, motivate and lead ecommerce team to continue in their professional development. Partner with technical team on transitioning to new Sales B2C ecommerce Suite platform. Qualifications: Min 12 years leading a complex multi-brand, multi-channel global ecommerce DTC businesses on enterprise platforms. Strong experience in apparel, footwear, accessories or consumer product ecommerce businesses a MUST! Proven track record of successfully engaging and leading teams with the ability to attract, develop and retain best-in-class talent. Highly customer-focused mindest. Strong business acumen with ability to grasp company business model and strategic enterprise plans. Deep understanding of contemporary customer database and digital marketing analytics. Bachelor's Degree in Marketing, Advertising, technology or similar required.

Keywords: JBCconnect - Creative TechNology Talent, Glendale , Vice President of eCommerce, Executive , Glendale, Arizona

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