Manager of Data Analysis (Marketing)

Company: Evite, Inc.
Location: Glendale
Posted on: January 27, 2023

Job Description:

Curious. Innovative. Collaborative. Inclusive. Committed to bringing people together to celebrate their most important life moments. That's who we are at Evite. We work hard, move quickly, support each other, act with integrity and have a lot of fun along the way! Sound like a party you want to be a part of? Were currently looking for a passionate and creative Manager of Data Analysis (Marketing) to join our team in Los Angeles. The ideal candidate will be a key member of the Data and Monetization team which is responsible for on-going monitoring of business performance/drivers, marketing channel performance, AB testing and web analytics/tagging. As part of the team, you will deliver web and marketing campaign performance analysis and insights that will educate and influence Marketing and business decision-making. In this versatile role, youll work closely with the Marketing team to measure the success of email and digital channels in driving user acquisition/retention and will dig into user behavior to make recommendations about how to iterate and improve performance. Come join the party! What We Value:

• Making a Difference: Never be afraid to act fast and be curious.
• Transparency and Teamwork: Embrace collaboration and share those amazing ideas!
• Excellence Without Attitude: Be passionate and positive while always remembering to have fun. Core Capabilities:
• Extensive web analytics experience in Google Analytics, e.g., funnel analysis, segment creation, UTM parameter creation, etc. to help us accurately measure marketing channel and site performance.
• Able to provide the marketing organization with the necessary analytics to deliver insights that impact marketing decisions, optimizations, and investments.
• Proven track record of using SQL to turn raw data into meaningful, actionable analysis, presenting to stakeholders, and driving value for the business in a fast-paced environment. Responsibilities:
• Lead the development of campaign and channel measurement strategies.
• Conduct analysis by writing advanced SQL coding to deliver key reports and insights to help drive business decision making.
• Build and manage digital growth marketing performance reports in Tableau
• Analyze A/B test findings and conducting follow on deep dives to drive actionable insights
• Identify, analyze, and interpret trends and patterns in complex data sets to expand user acquisition, engagement and retention
• Audit the quality and cleanliness of collected data by reviewing website code
• Create presentation reports that present data in an easy to understand format encompassing statistics, graphs, and other tools as needed.
• Continually evaluate and recommend possible marketing changes and point out insights to the marketing team that could positively impact the overall marketing/lead generation/optimization strategy. Additional Preferred Requirements:
• 5-7+ years of hands-on experience in marketing or operational analysis
• Extensive experience in CRM and marketing automation systems (e.g., SalesForce, Cheetahmail, Google Analytics, Google Tag Manager, Google Ad Platform)
• Marketing channel measurement, marketing attribution, and marketing/sales funnel analytics with a deep understanding of digital media metrics and data.
• Excellent prioritization and time management
• Ability to work independently with minimal oversight
• Data ETL experience would be an asset
• Excellent written and verbal communication skills with ability to present complex technical information in a clear and concise manner to a variety of audiences Benefits & Perks at Evite: Healthcare & retirement:
• Multiple medical plans to choose from
• 100% employer-paid dental & vision plans for employees and their families
• Employer-matched 401(k) plan
• 24/7 access to coaches & mental health benefits Vacation & leaves:
• Unlimited trust-based vacation
• Bereavement leave
• Paid time off to volunteer
• 12 weeks leave for parents at 100% of your salary for new births, adoptions and foster children
• 11 paid company-wide holidays Perks:
• Free parking at our Glendale office
• Baby Bucks! An initial contribution to help cover some of those early parenting expenses
• Donation matching
• Volunteering and learning & development opportunities
• Fully stocked kitchen (occasionally lunches and happy hours too)
• And more! Evite, Inc. is committed to equal employment opportunity and values a diverse workforce. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or perception, national origin, age, marital status, disability, veteran status, genetics or other legally protected characteristics. Powered by JazzHR

Keywords: Evite, Inc., Glendale , Manager of Data Analysis (Marketing), Advertising , Glendale, Arizona