Manager of Data Analysis (Marketing)
Company: Evite, Inc.
Location: Glendale
Posted on: January 27, 2023
Job Description:
Curious. Innovative. Collaborative. Inclusive. Committed to
bringing people together to celebrate their most important life
moments. That's who we are at Evite. We work hard, move quickly,
support each other, act with integrity and have a lot of fun along
the way! Sound like a party you want to be a part of? Were
currently looking for a passionate and creative Manager of Data
Analysis (Marketing) to join our team in Los Angeles. The ideal
candidate will be a key member of the Data and Monetization team
which is responsible for on-going monitoring of business
performance/drivers, marketing channel performance, AB testing and
web analytics/tagging. As part of the team, you will deliver web
and marketing campaign performance analysis and insights that will
educate and influence Marketing and business decision-making. In
this versatile role, youll work closely with the Marketing team to
measure the success of email and digital channels in driving user
acquisition/retention and will dig into user behavior to make
recommendations about how to iterate and improve performance. Come
join the party! What We Value:
- Making a Difference: Never be afraid to act fast and be
curious.
- Transparency and Teamwork: Embrace collaboration and share
those amazing ideas!
- Excellence Without Attitude: Be passionate and positive while
always remembering to have fun. Core Capabilities:
- Extensive web analytics experience in Google Analytics, e.g.,
funnel analysis, segment creation, UTM parameter creation, etc. to
help us accurately measure marketing channel and site
performance.
- Able to provide the marketing organization with the necessary
analytics to deliver insights that impact marketing decisions,
optimizations, and investments.
- Proven track record of using SQL to turn raw data into
meaningful, actionable analysis, presenting to stakeholders, and
driving value for the business in a fast-paced environment.
Responsibilities:
- Lead the development of campaign and channel measurement
strategies.
- Conduct analysis by writing advanced SQL coding to deliver key
reports and insights to help drive business decision making.
- Build and manage digital growth marketing performance reports
in Tableau
- Analyze A/B test findings and conducting follow on deep dives
to drive actionable insights
- Identify, analyze, and interpret trends and patterns in complex
data sets to expand user acquisition, engagement and retention
- Audit the quality and cleanliness of collected data by
reviewing website code
- Create presentation reports that present data in an easy to
understand format encompassing statistics, graphs, and other tools
as needed.
- Continually evaluate and recommend possible marketing changes
and point out insights to the marketing team that could positively
impact the overall marketing/lead generation/optimization strategy.
Additional Preferred Requirements:
- 5-7+ years of hands-on experience in marketing or operational
analysis
- Extensive experience in CRM and marketing automation systems
(e.g., SalesForce, Cheetahmail, Google Analytics, Google Tag
Manager, Google Ad Platform)
- Marketing channel measurement, marketing attribution, and
marketing/sales funnel analytics with a deep understanding of
digital media metrics and data.
- Excellent prioritization and time management
- Ability to work independently with minimal oversight
- Data ETL experience would be an asset
- Excellent written and verbal communication skills with ability
to present complex technical information in a clear and concise
manner to a variety of audiences Benefits & Perks at Evite:
Healthcare & retirement:
- Multiple medical plans to choose from
- 100% employer-paid dental & vision plans for employees and
their families
- Employer-matched 401(k) plan
- 24/7 access to coaches & mental health benefits Vacation &
leaves:
- Unlimited trust-based vacation
- Bereavement leave
- Paid time off to volunteer
- 12 weeks leave for parents at 100% of your salary for new
births, adoptions and foster children
- 11 paid company-wide holidays Perks:
- Free parking at our Glendale office
- Baby Bucks! An initial contribution to help cover some of those
early parenting expenses
- Donation matching
- Volunteering and learning & development opportunities
- Fully stocked kitchen (occasionally lunches and happy hours
too)
- And more! Evite, Inc. is committed to equal employment
opportunity and values a diverse workforce. Qualified applicants
will receive consideration for employment without regard to race,
color, religion, sex, sexual orientation, gender identity or
perception, national origin, age, marital status, disability,
veteran status, genetics or other legally protected
characteristics. Powered by JazzHR
Keywords: Evite, Inc., Glendale , Manager of Data Analysis (Marketing), Advertising , Glendale, Arizona
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