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Editorial Engagement Marketing Associate

Company: The Walt Disney Company
Location: Glendale
Posted on: September 22, 2022

Job Description:

The Walt Disney Company launched Disney+, a Disney-branded streaming service, in 2019 featuring an incomparable collection of content from its brands and franchises recognized and respected all over the world. The Disney+ service serves as the exclusive home for viewing original movies, series, short-form, and more, along with a vibrant catalogue that spans classic Disney Animation to the most recent movie releases. We're looking for talented leaders with an entrepreneurial spirit, who will thrive upon the legacy of our company yet embrace unconventional thinking and experimentation. Being part of a driven and enthusiastic team on a growing product, you will get to make a direct material impact on both the future of Disney+ and STAR+.We are seeking an enthusiastic member to join the Global Editorial & Brand Marketing team.Global Editorial & Brand Marketing is a cross-functional team focused on driving engagement and retention for Disney+ and STAR+. The team is creative, results driven, data-informed and thoughtful. Members of the team identify opportunities, build programs and develop optimization loops across the global subscriber lifecycle. Ideal candidates for this position are hungry for knowledge, have a strong curiosity, and operate with integrity. This position will have the opportunity learn how to build Global Editorial & Brand Marketing campaigns end to end.Responsibilities:

  • Build Global Email campaigns for Disney+ and Star titles/events.
  • Provide assistance with the end-to-end campaign process.
  • Maintain Global Lifecycle project tracker and calendar.
  • Act as the day-to-day contact for all campaigns marketing across Marketing Ops, Product, Localization and Creative.
  • Work with localization team to make sure copy is localized and translated correctly for Global Campaigns.
  • Seek out creative assets for campaigns.
  • Create, monitor, track, and manage global ticketing.
  • Analyze and report on campaign performance.
  • Work closely with other associate and coordinators on team.Qualifications:
    • 2+ years of relevant marketing experience, developing multi-channel content strategies.
    • Entertainment experience highly recommended.
    • Exceptional organizational skills and attention to detail.
    • Demonstrated success collaborating across a large organization and partnering with people who are experts in their fields.
    • Experience working with Customer Relationship Management (CRM).
    • Track record of creating content marketing and customer campaigns that drive feature adoption and product usage.
    • Strong project management and timeline management skills.
    • Strong analytical skill.
    • Ownership mindset and ability to work independently.
    • Results-driven and self-starter.
    • Strong communicator, both written and verbal.
    • Flexibility & ability to work in a fast-paced and dynamic environment.
    • Understanding of global organizations with strong record of collaborating with distributed teams across NAM, EMEA, APAC or LATAM.
    • Fan of Disney, Marvel, Star Wars, Pixar, Hulu, NatGeo a plus.

Keywords: The Walt Disney Company, Glendale , Editorial Engagement Marketing Associate, Advertising , Glendale, Arizona

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