Senior Manager - Marketing Strategy & Operations - Walt Disney Games
Company: Walt Disney Studios
Location: Glendale
Posted on: June 21, 2022
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Job Description:
The Walt Disney Company's games business is one of the world's
largest licensors of games across multiple platforms. Our games
teams work closely with external development studios to create
original stories through high-quality games inspired by the worlds
of Disney, Pixar, Marvel, Lucasfilm and 20th Century Studios.
The Sr. Manager, Marketing Strategy & Operations will play an
important role within the global games business with responsibility
and oversight for strategically aligning our marketing organization
and building systemic solutions that enable our team to deliver
growth at scale across all franchises including Disney, Pixar,
Lucasfilm, and 20th Century properties.
In this role, you will lead global WDG marketing strategy and
execution for company initiatives, champion WDG priorities and
perspectives with internal partners, and manage brand building
efforts for WDG. You will also create a games marketing center of
excellence knowledge base, and optimize marketing operations models
and processes.
You are a strategic and creative marketer with the ability to blend
qualitative and quantitative aspects of marketing to craft a
compelling story, influence audiences, and execute flawlessly.
This position will report to the Vice President, Marketing.
**Responsibilities :**
+ Create and manage strategic portfolio-wide marketing campaigns
focused on company priorities and franchise initiatives that
deliver against defined business goals in meaningful way
+ Develop and facilitate the distribution of one-sheets and plans
for communicating portfolio marketing campaigns to both internal
and external stakeholders
+ Represent marketing in relevant cross-lines of business meetings,
shape programs to align with WDG marketing strategies and
objectives, and encourage the inclusion of priority WDG titles in
BU campaigns
+ Liaise with the CPGP Marketing Strategy and DPEP Synergy teams to
support the execution of cross-lines of business campaigns as it
relates to select company priorities and franchise initiatives
+ Serve as a thought leader to drive conversations around new and
innovative marketing activations benefitting the entire portfolio
of games across franchises
+ Oversee strategic brand initiatives to develop the WDG brand and
build awareness and engagement campaigns for the WDG global
portfolio (in partnership with appropriate marketing leads)
+ Craft the WDG social strategy and plan to grow audience reach and
increase community engagement to deliver meaningful contributions
to the business
+ Partner with Consumer Insights to conduct games specific research
and studies to help inform business strategies and guide
fundamental product and marketing decisions related to the
brand
+ Help drive the global go-to-market process (in partnership with
senior marketing leadership)
+ Lead the analysis and implementation of best practices
portfolio-wide for optimized efficiency/productivity/results (in
partnership with marketing leads) to build a marketing COE
+ Identify, define, and improve areas of marketing operations in
partnership with Licensees, Production, Finance, Synergy,
Franchise, and International Teams to facilitate growth at
scale
+ Liaise between the global marketing team and regional marketing
teams to collaborate on key learnings/best practices to deliver
cohesive and profitable campaigns
+ Help anchor the team's DEI strategies, practices, and
processes
+ Support senior marketing leadership in driving strategic
marketing initiatives as needed
**Basic Qualifications :**
+ 7+ years of experience in Marketing, combined with 2+ years of
working in Online/Media Entertainment (preferably within the
interactive entertainment and/or consumer electronics industries
and on a variety of business models)
+ Experience in brand management, product marketing, user
acquisition, and social/community marketing
strategies/campaigns
+ Ability to easily synthesize and distill information to a variety
of audiences
+ Experience in translating qualitative/quantitative data into
insights that tell a story
+ Excellent written, verbal, and presentation skills
+ Strong interpersonal skills, team player
+ Passion for games
**Preferred Education :**
+ Bachelor's degree in marketing or related field preferred
**Additional Information :**
Job is located in Glendale, CA
Benefits and Perks: Disney offers a rewards package to help you
live your best life. This includes health and savings benefits,
educational opportunities and special extras that only Disney can
provide. Learn more about our benefits and perks at
https://jobs.disneycareers.com/benefits
\#CPGPJobs
\#DPEP_Media
**Job ID:** 988227BR
**Location:** Glendale,California
**Job Posting Company:** Disney Parks, Experiences and Products
The Walt Disney Company and its Affiliated Companies are Equal
Employment Opportunity employers and welcome all job seekers
including individuals with disabilities and veterans with
disabilities. If you have a disability and believe you need a
reasonable accommodation in order to search for a job opening or
apply for a position, email Candidate.Accommodations@Disney.com
with your request. This email address is not for general employment
inquiries or correspondence. We will only respond to those requests
that are related to the accessibility of the online application
system due to a disability.
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