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Media Planning & Reporting Analyst

Company: Aquent
Location: Glendale
Posted on: November 16, 2021

Job Description:

The manager of Media Planning & Reporting is responsible for providing support to the Director and Senior Manager of Strategy and Reporting as well as media planning scheduling teams across all 3 children's cable networks. Primary responsibilities include synergy support work order coordination, data reporting and tracking for company-wide Synergy, Corporate Franchise, and Cross Channel initiatives airing on 3 different company networks. A seasoned Media Planner and Scheduler is required, who understands the proper implementation of scheduling promotional support and has scheduling experience in Grip-it and Wide Orbit Traffic systems. Experience in Grip-It system reporting is a plus.

Responsibilities:
--- Assist the Media Planning Strategy and Reporting Senior Manager in using the Grip-It on-air optimization system to extract data and provide reports for on-air support across the multiplex of channels
--- Understand and be able to speak to, not only the data provided within the reports (GRPs, Reach, Runs and Conversion) but also strategy behind the reports.
--- Manage the tracking of detailed weekly inventory for both on-air and digital support plans for LOBs listed above across all children's' platforms to ensure corporate priorities are met.
--- Work Order management and coordination across all 4 platforms for all Synergy content including but not limited to the following:
--- Coordination of creative & delivery through M360 system with Partnership Marketing
--- Manage all work order edits (date changes, end dating, length changes) in both M360 and Wide Orbit traffic systems across all 4 platforms
--- Manage the daily, weekly and monthly system maintenance to provide the most accurate and timely media values
--- Creates & maintains work orders for the Creative Marketing team
--- Coding for all synergy within the Grip-it System for accurate scheduling and reporting
--- Attend Partnership Marketing & Synergy Content Meetings to be informed of creative and plans
--- Extract all digital impressions for weekly tracking and reporting.
--- Assists on creation of Media Planning decks and presentations

Job Related Experience:
--- Minimum of 5 years Media Planning or on-air scheduling experience required
--- GRiP It! system experience is a plus; Wide Orbit & Salesforce knowledge a plus
--- Ability to multi-task and work well under pressure
--- Highly organized with attention to detail
--- Professional phone manner and strong inter-personal people skills
--- Must have a positive and can-do attitude
--- Must be team-oriented

Job Related Education:
--- Bachelor's Degree preferred

Proficient in the following Applications and Systems: GRiP It, Wide Orbit (Traffic), Salesforce, Microsoft Excel, Microsoft Word, Microsoft Power Point, Microsoft Outlook, Microsoft Teams, Internet Explorer, Chrome, and Slack

Basic Qualifications:
--- Minimum of 5 years Media Planning or on-air scheduling experience required
--- GRiP It! system experience is a plus- Wide Orbit & Salesforce knowledge a plus
--- Ability to multi-task and work well under pressure
--- Highly organized with attention to detail
--- Professional phone manner and strong inter-personal people skills
--- Must have a positive and can-do attitude
--- Must be team-oriented

Preferred Qualifications:
Proficient in the following Applications and Systems: GRiP It, Wide Orbit (Traffic), Salesforce, Microsoft Excel, Microsoft Word, Microsoft Power Point, Microsoft Outlook, Microsoft Teams, Internet Explorer, Chrome, and Slack

We are looking for someone who has a strong attention to detail, ability to examine datasets and excellent MS EXCEL Skills (Pivot Tables, etc)
They can have as little as 2 years experience BUT must have the Excel and ability to manipulate data from a media planning aspect.
-GRIP IT is a plus - It will be tough to find someone with that experience but great if they do.

Required Education:

  • BA/BS

Keywords: Aquent, Glendale , Media Planning & Reporting Analyst, Advertising , Glendale, Arizona

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